Chef Chatter: Shuckin’ Shack COO Reveals Science Behind Menu Innovation.
Fast Casual publication recently caught up with our COO, Bill Bartlett on what makes Shuckin’ Shack Oyster Bar so special. Bartlett tells Fast Casual, “We’ve made waves in the industry thanks to an innovative menu, high-quality food options and our focus on keeping up with industry trends.” He continues with, “When it comes to menu innovation, we create items based on what our customers want and what is best for our franchisees. Lately, customer preference is moving from meat to seafood as consumers look for healthier options. Oysters have grown in popularity due to the vast variety of options and flavors. We’re also seeing a demand for smaller dishes, so our craveable starters have really been a hit, including the cold crab dip and the hangover fries — items people can share. “